"EXPORTING BRITAIN TO THE WORLD" advert
PROJECT: Commissioned to promote British farming and produce to key world markets in a post-Brexit
world. This project was created in-house by the Creative Team with production carried out by
we the Video team. The 2x month shoot involved various location filming, studio shooting and
archive, combining real farmers with actors to create a richly emotive and accurate narrative.
STAKEHOLDERS: AHDB Beef & Lamb, DEFRA, QMS, HCC, SIAL China
DELIVERY: Four specific edits for different territories - the UAE, China, the UK and China,
including edits for advert VoD broadcast and worldwide food events.
ROLES: Pre-production: Animatic assembly, production designer assistant, call sheets
Production: Kit booking, DoP, A Camera operator
Post: Offline edit, foley preparation, broadcast submission co-ordinator